Who are we?
We are a team with a passion for all things marketing, laser focused on ROI. It also helps that between our Senior Team alone we have over 50 years of digital marketing, sales and advertising experience cumulatively. This depth of knowledge and skill sets mean we can help advertisers, big or small, create wonderfully crafted campaigns that deliver results at the bottom of the funnel, now isn’t that something worth shouting about?
The digital landscape can be a confusing place for advertisers with blurred lines, shady dealings and fraud never too far away from the conversation. This is the space where agencies should help brands navigate the minefield, however one thing we’ve found time and again is a persistent lack of focus on ROI around marketing. Agencies celebrating wins around vanity metrics such as CTR’s or lead volume, regardless of quality, has become the norm. Why? Because these top of funnel metrics are the most easily manipulated, easy to execute and everyone gets to pat each other on the back and look good.
But what about ROI? This is the foundation of everything we do at Lean Digital Media and the reason we founded the business. Our team of marketing experts and technology stack help you track from Click to Revenue showing how your campaigns are performing, whether that is good, bad or ugly. It’s the hard nosed end of marketing with nowhere to hide, which we love.